Market Research FAQs
Market Research
All successful businesses need to have a good understanding of existing and potential customers and of the market sector they operate in.
Mass marketing is now “old school” it is no longer cost effective to send out large volumes of the same messages to unqualified leads.
It is very important to clearly define your target market! It is equally important to profile potential customers and understand their needs and pains, and match these with the appropriate products or services.
It is extremely important to find out current sources of information quickly whether your company be well established or a new start up business.
FAQ’s About finding sources of information
Customer Research
I sell products and services to individual consumers and need to identify appropriate sources of information to identify my target customer’s, can you help?
Useful relevant sources of information within the Targeted Marketing web site are:
- A wide range of statistics is available on the Office for National Statistics web site. www.statistics.gov.uk
- Local consumer information can be found on www.neighbourhood.statistics.gov.uk searchable by city or postcode.
- Online information sources www.UpMyStreet.com and www.checkmyfile.com provide an analysis by postcode of consumer types etc.
Market Sector Reports/ Information
I need to develop a better understanding of my market sector e.g. demand, trends, customers buying behaviour, new products, new legislation, competitors and pricing strategy, routes to market etc. How can the Targeted Marketing web site help me?
Useful sources of information contained within the site:
- Market Reports
- Official Statistics
- Trade Associations
- Trade Magazines
- Online Discussion Forums
- Professional Organisations/Institutes
- Internet Search Engines
- Unofficial Sources of statistics
- Sector Associations/ Organisations
Information about business customers
- Online directories
- Business Clubs
- Chambers of Commerce
- Business Information Services
Competitors / Businesses
- Kelly’s Business Directory
- Online Directories e.g. kellysearch, thomweb, applegate, yell.com, askalix.
- Kompass Register
- Market Reports e.g. Key Note, Mintel, Euromonitor, Frost & Sullivan, AMA, MSI etc
Speedy access to the above listed sources of information and many, many more, can be achieved utilising the Targeted Marketing web site.
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